Apple Music has become one of the major players in the music streaming industry since its launch in 2015. With an extensive library and exclusive content, it has attracted millions of subscribers. In this article, we’ll explore some key statistics about Apple Music that showcase its growth, popularity, and impact on the world of music streaming.

In 2022, Apple Music generated approximately $8.3 billion in revenue, and as of June 2022, it had 88 million subscribers worldwide. It’s interesting to note that while Apple Music boasts more subscribers than Spotify in the United States, the latter holds a larger market share in Europe and South America. Despite the fierce competition, Apple Music continues to make strides to improve its services, support artists, and create a unique experience for its users.

One notable feature of Apple Music is its artist payout per listen. On average, Apple Music pays artists $0.0076 per listen, which is an important figure in an industry where revenue distribution is a significant concern for many musicians. Furthermore, Apple Music provides artists with valuable analytics and insights into their listener base, helping them understand how fans discover and interact with their music.

Overview of Apple Music


Apple Music is a popular music streaming service launched by Apple Inc. in 2015. It was introduced as a response to the growing trend of music streaming and aimed at replacing the traditional iTunes Store. Apple Music initially started as a result of Apple’s acquisition of Beats Electronics, a company known for its high-quality audio products.

The service offers a vast library of songs, playlists, and exclusive content for its subscribers. With a global presence, Apple Music has become a strong competitor in the world of music streaming services. As of June 2022, Apple Music has a user base of 88 million subscribers. In the United States, it even surpasses Spotify in terms of subscribers, but falls behind in European and South American markets.

Apple Music generates a significant portion of Apple’s services revenue. In 2022, it made approximately $8.3 billion in revenue and has grown consistently since its launch. One of the factors contributing to its success is the fair compensation for artists. On average, Apple Music pays artists roughly $0.0076 per listen, which is comparatively higher than other streaming platforms.

Here’s a quick summary of Apple Music’s market share in the United States:

Streaming ServiceNumber of Subscribers (U.S.)
Spotify44.4 million
Apple Music32.6 million
Amazon Music29.3 million

Demographically, Apple Music appeals to a wide range of audiences, but 62% of its U.S. subscribers are male. The platform’s popularity is largely due to its strong connection with Apple’s ecosystem and its commitment to delivering a seamless experience across all Apple devices.

Apple Music Statistics

Subscriber Metrics

Apple Music has experienced significant growth since its inception, reaching around 60 million subscribers in June 2019. This number continued to rise, with an estimated 78 million subscribers by June 2021. The platform offers various subscription plans, catering to individual users, families, and students.

Revenue and Market Share

Apple Music has been steadily increasing its share in the music streaming market. Although its main competitor, Spotify, leads the market with 155 million subscribers, Apple Music has witnessed a considerable rise in both its subscribers and revenue. As a part of Apple’s services revenue, it significantly contributes to the company’s overall earnings within the digital music industry.

Platform Usage and Demographics

Apple Music’s user base is diverse, covering various regions, including the United States, Europe, South America, and other parts of the world. The platform is available in 167 countries and supports multiple devices such as Android, iOS, Windows, and Smart TVs. The platform has seen a shift in demographics with around 62% of users being male, compared to 56% being female back in 2018.

Content Library Statistics

Apple Music is home to a vast content library, boasting a collection of over 75 million songs, numerous playlists, and albums. The platform consistently updates its library, adding new music and artist collaborations, offering exclusive features that help distinguish it from competitors.

The diverse and extensive content library, subscriber base, and platform availability demonstrate Apple Music’s achievements as a leading player within the music streaming industry.

User Experience and Accessibility

Apple Music has always prioritized user experience and accessibility. The interface is designed to be intuitive and easy to navigate, making it simple for users to find and enjoy their favorite songs. It offers a variety of features that cater to different music tastes and listening preferences.

One of the main highlights of Apple Music is its sound quality. With the introduction of lossless audio, users can now enjoy CD-quality sound, ensuring a high-fidelity listening experience, especially for audiophiles. This feature is available to all subscribers at no extra cost.

The platform’s diversity is another notable aspect. Apple Music has a vast library of over 100 million songs covering various genres and styles, making it easy for users to discover and explore new music. Additionally, the service regularly updates its playlists and charts, keeping users engaged and offering fresh content.

Some of the key features of Apple Music include:

  • Personalized playlists: Apple Music curates playlists based on each user’s listening habits and preferences, making it easy to find music you love.
  • ‘For You’ tab: This section suggests new music and albums tailored to your taste, helping you discover new artists and songs.
  • Beats 1 Radio: Apple’s round-the-clock live radio station featuring a diverse range of music, interviews, and shows hosted by renowned DJs.

Apple Music also excels in terms of accessibility across various devices. It’s available on iOS, Android, macOS, Windows, and even supports smart speakers, ensuring users can enjoy their music collection wherever they go.

In conclusion, Apple Music excels in providing a seamless and enjoyable user experience with a diverse music library, high-quality sound, and personalized features catered to each listener’s taste.

Subscription Models and Pricing

When it comes to Apple Music, various subscription models cater to the needs of different users. In this section, we’ll discuss the subscription tiers and compare the pricing with other popular streaming services.

Subscription Tiers

Apple Music offers a variety of subscription plans, each tailored to suit the preferences and budgets of different users.

  • Individual: This tier is designed for single users and provides access to Apple Music’s entire catalog, as well as exclusive content.
  • Family: The Family plan allows up to six users to share a single subscription, making it ideal for families or groups of friends. Each member has their own personal library and preferences.
  • Student: Apple Music also offers a discounted subscription for eligible college and university students.

Additionally, Apple Music is included in the Apple One bundle, which combines various Apple services like iCloud, Apple Arcade, and Apple TV+ into one convenient subscription.

Pricing Comparison

Turning our attention to pricing, let’s see how Apple Music stacks up against some of its competitors: Spotify, Amazon Music, and YouTube Music.

Streaming ServiceIndividualFamilyStudent
Apple Music$9.99$14.99$4.99
Amazon Music$7.99$14.99N/A
YouTube Music$9.99$14.99N/A

As seen in the table above, Apple Music’s pricing is quite competitive with both Spotify and YouTube Music across all tiers. However, Amazon Music offers a slightly lower price for individual subscriptions. Though the student discount plan is not available for Amazon Music and YouTube Music.

Competition in the Music Streaming Market

Competing Services

The music streaming market is highly competitive, with several platforms all vying for a significant share of users. The market leader is Spotify, which holds a global subscriber market share of 30.6%. Behind Spotify is Apple Music at 13.7%, Tencent Music at 13.4%, and Amazon Music at 13.3%. Other music streaming services like YouTube Music are also gaining traction in the industry.

Notably, the growth of these platforms varies across different regions. For instance, while Apple Music has more subscribers in the United States, Spotify outnumbers them in Europe and South America.

Comparative Growth and Expansion

Across these competitors, the digital music industry has experienced remarkable growth as more people migrate to music streaming services. Here’s a quick comparison of their growth:

  • Spotify: As the Swedish developer continues to dominate the global market, Spotify remains the platform to beat. The service had already amassed a 30.6% global subscriber market share as of 2022.
  • Apple Music: This platform made approximately $8.3 billion in revenue in 2022 and had a total subscriber base of 88 million users by June of the same year.
  • Amazon Music: Amazon’s offering has claimed 13% of the market share, a strong competitor behind Apple Music.
  • YouTube Music: While its current market share is around 8%, YouTube Music has been the fastest-growing music streaming service for the second consecutive year.

Overall, platforms in the music streaming market are continually evolving and expanding their services to attract and retain users. This fierce competition undoubtedly benefits consumers, who have several options to choose from when seeking a service that best suits their musical preferences.

Distribution and Availability

Apple Music’s extensive library boasts an impressive collection of over 100 million songs. It offers a diverse selection of albums, supporting artists from various genres, backgrounds, and countries. Additionally, Apple Music provides a plethora of expertly curated playlists and radio stations to cater to a wide range of musical tastes.

One of the key aspects of Apple Music is its availability on multiple devices. Subscribers can easily access their music on iPhones, iPads, MacBooks, Apple Watches, and even Apple TVs. Moreover, the service is compatible with non-Apple devices such as Android smartphones and tablets. This broad accessibility allows users to enjoy their favorite tunes and discover new songs practically anywhere.

The robust Apple ecosystem ensures seamless integration with the App Store and other Apple services. For example, it’s easy to find, download, and listen to songs on an iPod or iPhone. Additionally, the service is compatible with popular smart home devices for hassle-free music streaming and playback.

When it comes to content organization, Apple Music excels at providing a user-friendly interface. The service intelligently sorts users’ libraries into distinct categories such as albums, playlists, and radio stations. This helps subscribers quickly locate their preferred content and discover new gems in the process.

In conclusion, Apple Music stands out as a leading music streaming service, thanks to its extensive library, cross-device compatibility, and seamless integration with the Apple ecosystem. Its well-curated selections of playlists and radio stations provide a rich, personalized listening experience for all users.

Artist and Repertoire Expansion

Apple Music is constantly growing and evolving, offering a variety of artists and music to its users. With Apple Music for Artists, musicians can access valuable analytics on their songs, albums, and overall performance. This platform allows them to optimize their presence on the service, reach new listeners, and engage their current fanbase.

One of the perks of Apple Music is its exclusive features. By providing artists with unique opportunities to showcase new music, the platform helps generate buzz and excitement around these releases. These exclusive features often include playlists, such as Apple Music Essentials, which highlight the best tracks from an artist’s catalog.

When it comes to playlists, Apple Music creates a personalized listening experience for users. With a mix of handpicked content and algorithm-generated recommendations, listeners can discover new artists and songs through playlists such as New Music Daily. This not only helps users find great new music, but it also results in increased exposure for emerging and established artists alike.

Just a few numbers to illustrate this expansion:

  • Apple Music made approximately $8.3 billion revenue in 20221.
  • As of June 2022, Apple Music has 88 million subscribers1.
  • Apple Music pays artists an average of $0.0076 per listen1.

As new artists continue to join Apple Music and share their music with the world, the platform’s repertoire keeps expanding. Users can look forward to even more exceptional content, exclusive features, and personalized playlists tailored to their individual preferences.

Technological Integration and Partnerships

Apple Music has embraced technology by offering its services across multiple platforms, ensuring a seamless experience for users. The service is available on various devices, including iOS, Android, Windows, and Smart TVs.

On the iOS platform, Apple Music comes pre-installed on iPhones, iPads, and iPod Touches, which makes it convenient for users to access their favorite tunes. The iOS version of Apple Music is regularly updated with new features and improvements to enhance the user experience.

Android users can enjoy Apple Music too, as the service provides an official Android app available on the Google Play Store. The Android app mirrors the iOS app’s features and interface, allowing users to enjoy a consistent experience across both platforms.

Windows users can access Apple Music through iTunes, which is available for download from the Windows Store. Apple Music integration with iTunes helps Windows users manage their music libraries and playlists easily, as well as access additional features such as music videos and exclusive content.

Support for Smart TVs has also been a priority for Apple Music. Through its compatibility with various Smart TV platforms like Samsung Tizen and LG WebOS, Apple Music ensures a complete entertainment package in the living room. These Smart TV apps are designed to offer an immersive audio and visual experience.

In addition to working across multiple platforms and devices, Apple Music has partnered with various companies to expand its reach. For example, Apple has collaborated with digital assistants like Amazon’s Alexa to enable voice-controlled music playback for users.

To sum up, Apple Music’s commitment to technological integration and partnerships helps it deliver a consistent and user-friendly experience that caters to the needs of music lovers on different platforms and devices.

Frequently Asked Questions

How can I access my Apple Music Replay for the current year?

To access your Apple Music Replay for the current year, simply visit on your device and sign in using your Apple ID. This feature allows you to view your top songs, albums, and artists from the year, along with other statistics like total listening time.

What to do if Apple Music Replay isn’t updating or showing?

If your Apple Music Replay isn’t updating or showing, first ensure that you’re signed in with the correct Apple ID. If you’re still experiencing issues, try signing out and then signing back in or check for software updates on your device. Sometimes, patiently waiting for a few hours or days may resolve the issue as the feature may take time to update.

Where can I find my most played songs on Apple Music?

You can find your most played songs on Apple Music by accessing your Apple Music Replay. This feature shows your top songs, albums, and artists from the current year. Additionally, you can create a Smart Playlist in the Apple Music app to filter your library by play count.

Is there a way to view detailed streaming statistics for songs on Apple Music?

Currently, Apple Music does not provide detailed streaming statistics for individual songs within the app. However, the Apple Music Replay feature offers a summary of your listening habits, including your top songs, albums, artists, and total listening time for the current year.

How does Apple Music provide personalized yearly wrap-ups like Spotify does?

Apple Music offers a personalized yearly wrap-up through its Apple Music Replay feature. This feature includes your top songs, albums, artists, along with other statistics like total listening time for the year. It can be accessed by visiting and signing in with your Apple ID.

What user statistics does Apple Music offer about its subscribers?

Apple Music periodically releases user statistics, which are usually mentioned in various reports and articles. Some of these statistics include the number of subscribers (over 72 million worldwide, as of 2020), the platform’s percentage of global music streaming revenue (15% in 2020), and average listening time (68 hours per month).


  1. Apple Music Revenue and Usage Statistics (2023) – Business of Apps 2 3

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